How to Run an Estate Sale: 12 Simple Tips for Netting More Cash

Running your first estate sale can feel daunting, but with the right approach, it can be a highly profitable and smooth experience. Follow these 12 tips to maximize your earnings and minimize your stress.

1. Declutter and Organize First

Before you list a single item, sort everything into three categories: keep, sell, and discard. A clean, organized space makes cataloging easier and is more appealing to buyers.

2. Research and Set Realistic Prices

Research similar items on platforms like eBay or past auction sites to set competitive starting bids. The goal is to encourage bidding, not to price items at their final retail value.

3. Take High-Quality Photographs

Clear, well-lit photos from multiple angles are your most powerful selling tool. Show the item's condition, including any flaws, to build trust with bidders.

4. Write Compelling Descriptions

Include dimensions, brand names, materials, and a brief history if known. The more details you provide, the more confident buyers will be.

5. Group Items into Strategic Lots

Bundle lower-value items (e.g., a box of kitchen utensils) into a single lot to save time and attract buyers looking for a deal.

6. Choose the Right Timeline

Run your auction for 7-10 days to give buyers enough time to discover your items and place bids. End your auction on a weekend evening when more people are online.

7. Promote Your Sale Effectively

Share your auction link on social media and with local community groups. DIYAuctions handles broader marketing, but personal promotion can make a big difference.

8. Be Responsive to Buyer Questions

Answer questions promptly and politely. Good communication can turn a potential bidder into a confident buyer.

9. Plan a Smooth Pickup Event

Designate a specific day and a 2-3 hour window for pickup. Have all items organized and ready for a quick and easy handover.

10. Understand the Fees

Know exactly what you'll pay. DIYAuctions makes it simple with a transparent 10% commission, capped at $1,000, so there are no surprises.

11. Keep Records for Taxes

Keep a simple spreadsheet of your sales. While most estate sales aren't taxable events for sellers, it's always wise to have records.

12. Use a Trusted Platform

A platform like DIYAuctions provides the structure, payment security, and marketing support you need to run a professional and successful sale. It's the smart way to manage the process.